When asked about how he came up with the idea for the music video, Will Carter said, “I came up with the idea for the “Holdin’ On” music video while holding my 2 month old baby daughter, Grace. We had just recorded “Holdin’ On” with Trent Willmon. She wasn’t sleeping through the night yet and I was taking care of her during one of her 3am wakes. After I had changed and fed her, I noticed an email from Trent with the first studio mix of the song. I was holding her, dancing her back to sleep and listening to the fully produced song for the first time. I decided right then that I wanted to recreate that moment for the music video. My oldest daughter, Kylee, was also getting married the next month so I wanted the video to capture the full circle progression of holding your baby girl, watching her grow up, eventually getting married and leaving you. We had my niece, Aurora play the toddler part in the video. All three of the girls knocked it out of the park. The song is about a dance that symbolizes the relationship. You think you’re leading, but they’ve got you wrapped around their finger and you’re really just “holdin’ on”. Created in the diverse and thriving Houston, Texas, music scene, Will Carter Band is comprised of seasoned musicians including Will Carter (lead vocals, rhythm guitar), Dillan Dostal (lead guitar), Carlos Pineda Avila (bass),Sway Jacob Lee (drums), and Bino (fiddle, keys, and percussion). Will Carter Band has opened for esteemed acts such as Wade Bowen, Randall King, Eli Young Band, Cory Morrow, Kyle Park , Johnny Lee, The Great Divide, Cody Canada, and Cody Johnson Their dynamic stage presence and tight vocal harmonies have captivated audiences across Texas, Oklahoma, Louisiana, New Mexico, Kansas and Nebraska. The band and its members’ appetite for storytelling and engaging sets have earned nominations for numerous awards, including Will Carter’s four consecutive nominations for “Male Vocalist of the Year” and “Songwriter of the Year”, a “Band of the Year” nomination in 2022, and their single Had Me At Goodbye took home “Country Single of the Year” at the 2024 Texas Country Music Awards. Lead singer, Will Carter, has also landed over two dozen singles on the Texas music charts including You Feel Like Home reaching #8 on the Texas Regional Radio Report. Website: https://www.willcarterband.com Facebook: https://www.facebook.com/willcarterband - 7.9k Followers Instagram: https://www.instagram.com/willcarterband - 10.5k Followers Twitter: https://www.x.com/willcarterband - 1.5k Followers Spotify: https://open.spotify.com/artist/2fgYyCGINEi2hyDcl2AU7h - 13.6k Monthly Listeners Spotify Single: https://open.spotify.com/track/3SQdYW3ko2mTDE18mZPrll - 13.5k streams to date Label: Way Back Records TRT: 4:17 ISRC: US2762505824 UPC: 662582119015 Song IPI# Songwriters: William Carter / Trent Willmon / Dillan Dostal / Blake Denbina Songwriters’ IPI#: BMI# 699232500 / ASCAP# 338832051 / BMI# 687152025 / ASCAP# 760082850 Publisher: William Carter / Trent Willmon / Dillan Dostal / Blake Denbina Publisher IPI#: BMI# 699232500 / ASCAP# 338832051 / BMI# 687152025 / ASCAP# 760082850