Salesforce is one of the leading Customer Relationship Management (CRM) platforms, that streamlines and automates CRM activities. The platform boasts of over 150,000 customers across the globe, commanding 20% of the CRM market share.  Needless to say, the …

Mobile app usage has seen steady growth over the past few years. There are predicted to be 258 billion mobile app downloads in 2022, a 45% growth compared to 2017. (Source). Needless to say, the interest of companies in connecting with their customers thro …